Identify the key business drivers, restraints, challenges, and opportunities that would help your brand positioning. Further, understand the supply & demand aspects through Porter's 5 forces model, decide your demographics through PESTLE, and so on.

Building a brand is tantamount to personifying your entity altogether into another character. This involves creating a personality independent of your organization's promoters and staff. This exercise is critical to building an everlasting brand!

Presenting your business in the form of a deck is always the first step. With the data points from previous chapters, it is relatively easy to create a skeletal business model, pricing, and financials.

What your product is made of, how it may be used, who are the important users/stakeholders, SLAs involved, and usage protocols are to be guided for your customers. Processes may vary from one customer to the other, but the requirements may stand similar among all. Technical documentation will reduce redundancy with the customer support & success teams.

Taking stock of what to handle in-house, what to outsource, who to hire, how to structure the team, etc., is vital to scale. Get all the basics right before plunging into action.

Get to understand the process behind handling an issue that gets reported from your customer. Timely communications and diligent QA matters the most!

Getting a product out is one thing. Helping your customers to make effective use of your product through relevant resource materials such as help videos, technical documents, and other content such as blogs, whitepapers, etc. involves some science along with art - and this chapter covers it all for you!

Gain unprecedented access to over 250 product listings portals, and chronologically build profiles to attract early access customers.

Set up a narrative for the public about your business offering.

Not all marketing platforms are relevant to you. Know where your target group could be found the most, and plan a strategic presence & pitch through the same.

Get to understand the dos and don'ts, recommended tools, guidelines, and processes to be laid out for all your marketing operations.

Your early customers, if not all, most of them would be the much-needed constructive critiques for your product. Be diligent in getting their requirements, and matching your business relevance as well.

By incorporating all the above exercises, you'd get an insight into where you stand in getting your product out to the market. Circle back with your teams for a huddle to restructure the launch plans, factoring in the below aspects as well.

Ensure uniformity in all the content you'd be putting out for public consumption. The language, colors, creatives, vectors, videos, etc., should have some uniformity and relativity!

It's not the how we'd be covering here. It's the what! What all, and what not. Along with all the guidelines!

This would be a gamified activity of finding potential customers, along with outreach methodologies that involve targeting, pitching, and retargeting practices.

Being everywhere, showing up everywhere your prospective customers could be found is one thing. Keeping your prospects that are following you closely and are wary of making a decision to invest in your business offering involves a series of personalized communications that would relate to their needs and/or challenges. Once again, to prevent overdoing, this chapter would help you with some methods, systems, and processes.

There is no single way to do your launch. Here are some examples: public event, webinar presentation to your prospects, or it could be just a PR exercise. This chapter carries use cases from our own experiences of 7 types of launches we have done for B2B SaaS.

The majority of Salesqualifyd covers how to prepare for your launch. While we started it all with an emphasis on the difference between a launch and a Go To Market, it is important that we also cover what all one must do after the launch as well.