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ME, IN A NUTSHELL

Excessive talker

Ethical stalker

Eloquent writer

Endless bragger

Bio in bullet points

I do many things. Here are some of it!

  • Entrepreneur. CEO of Salesqualifyd. MarTech Platform under development.


  • Management Consulting Professional. Here to help you find where exactly your money is...


  • Author. Written three books. All in the genre of sales and marketing for tech.


  • Criminologist. Talks about cybersecurity, data protection, and probes hi-tech clandestine financial frauds, simply put!


  • Standup Comic. Haven't uploaded videos anywhere though. Been on a break here since COVID-19; sporadic now, and gotta hit open mics actively again.


  • Cricket Umpire. Level 1. Used to officiate matches as a Level 1 umpire. Gotta restart that as well.

Notable Sessions at Forums, and Institutions

...there are a lot more including my role as a resource person for News18 Tamil Nadu, NDTV, Times Now, The Hindu, IIM-A, BIM Trichy, and so on... Was quite disorganized all these days to document it all. Will gradually put them all over a little time.

Single Para Bio

Once again,

I'm Balaji Vijayaraghavan

Chennai-based management consulting professional with 13 years of experience in advertising, marketing, sales, GTM, and product management.

Have authored three books, all in the context of B2B SaaS and about developing its Go To Market strategies. Coined a novel concept called the Three Week Theory, with which startups can take stock of all resources to prepare to Go To Market through a 21-day exercise.

Apart from the primetime profession, does stand-up comedy at leisure, helps the police forces of Tamil Nadu & Telengana state as a criminologist, and has officiated 49 cricket matches as an umpire.

Obnoxiously Long Egoistic Bio

Pursued Mechanical Engineering, and now doing justice to that fraternity by staying out of it. Picked up the flair in writing, and speaking from cricket commentary - secretly taking the radio to school classrooms as a seventh grader. Been a go-to guy for fellas to help them write leave letters to love letters. Have a 100% track record with the latter. *winks*


Career began as a marketing professional - as a social media manager for some small brands as a freelancer; slowly grew to build a team and a digital agency between 2013 and 2015. Further, went on to do print and television advertisements as well. Have had a zeal for teaching, and have taught Reputation & Crisis Management for three of the premier institutions based in Chennai.


Significant transformation in the work profile happened in 2016, with an opportunity to work with a tech startup. Introduction to the world of B2B SaaS began with exposure to EdTech space, and have slowly acquired the dynamics of Energy & Power, Healthcare, BFSI, ITES, and PropTech sectors over time as well. Having worked with 20+ startups, launched 44 products (until 2023), and touchwood, all of them are doing well in the market to date. Only two of the 44 had to raise funds, while everyone else were bootstrapped success. With this experience, have written three books, and everything is about developing GTM for tech.


Currently building a MarTech Product - Salesqualifyd; while consulting & managed services to develop and deploy GTM strategies for B2B SaaS clients is for the bread and butter.


Also, is a cyber security enthusiast - thanks to the course of criminology pursued after getting flunked in engineering, with core area of interest in investigating financial frauds. Known for diligently tracking data sets, and following money trails for the Police forces.


At leisure, had performed standup comedy actively until the pandemic, now sporadic. Further, as a man of initiatives, has founded a one-of-a-kind open mic collective for endemic artists which paved the way to a TEDx stage, speaking about the identification of Blue Ocean for artists.


While there are a lot more to brag about, patience to write further is less and so would be your ability to hold attention. Therefore, reserving more of all to be showcased in the 'experience' and 'initiatives' section of this website for more detailed information.

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Author | Management Consulting Professional | Startup Coach


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